I’ve noticed a pattern: once in a while a rescue video — a frightened pup finally wagging a tail, a kitten curled in the crook of a firefighter’s arm, an exhausted horse taking its first secure steps — will pop off overnight and suddenly the whole internet is passing it around like a warm...
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Life Hacks
I turned a 15-second pet blooper into a hit more times than I can count, and...
Viral
I’ve spent a lot of time watching 10-second reels blow up in my feed and...
Viral
I love a good before-and-after cleaning clip — the kind that starts with a...
Viral
I keep a running mental list of snack brands that deserve more hype, and lately...
I love a good before-and-after cleaning clip — the kind that starts with a gasp-worthy mess and ends with a satisfyingly spotless room. Over the years I’ve shot (and binge-watched) dozens of these, and I’ve learned there’s an art to making...
I keep a running mental list of snack brands that deserve more hype, and lately one name has been quietly stealing the show in so many viral taste-test videos: Calbee. If you’ve been scrolling through TikTok or Instagram Reels and kept pausing on...
Ever had a tiny 10-second idea pop into your head — a silly transition, a quick joke, a clever hack — and then wondered how to stretch that little spark into something your followers actually look forward to? That’s where I live: hunting for...
I’ve built newsletters that people actually look forward to — the ones that land in an inbox and feel like a small, reliable gift: quick to read, honest, and just a little bit delightful. Over the years I’ve learned that the secret isn’t...
I love micro-stories—the tiny bursts of narrative that hit you in the chest, make you laugh, or leave you staring at your phone with a slow, satisfied smile. Over the years of curating viral content for Wiralclub, I noticed that the shortest...
I first noticed the “one ingredient” life-hack trend when my feed started filling up with short clips of people solving everyday problems with one pantry item and a wink. No fancy gadgets, no multistep rituals — just a single, familiar product...
I love a brilliant life hack as much as the next person — the tiny, satisfying moment when someone turns a problem into a clever shortcut that actually works. But after years of curating viral content for Wiralclub, I’ve also learned the hard...
I’m obsessed with why some memes hit once and vanish, while others keep bouncing around feeds for years. As the person behind Wiralclub, I spend a lot of time sniffing out the patterns that turn a moment into a cultural staple. Here’s my take...
Every day I wake up scanning feeds, hunting for that tiny spark — a one-second reaction, a meme remix, a strange cross-culture moment — that can be turned into a quick, hilarious post with real engagement. Over the years of running Wiralclub,...
I still remember the first time I tried a tiny experiment that ended up blowing my expectations out of the water. It began as a curiosity — could a single, sincere compliment from a stranger actually tilt someone’s day in a better direction?...